KRUG “Single Ingredient” Global Campaign

Krug Champagne (LVMH) partnered with Now Boarding to craft their annual Single Ingredient campaign—a celebration of culinary creativity at the highest level.

This year’s challenge: world-renowned chefs were tasked with exploring the versatility of a single ingredient, the pepper, and pair it with a glass of Krug.

Set in Oaxaca, Mexico, the global capital of pepper, what began as a simple request to "document the event" evolved into an elevated cinematic experience.

The result: a scripted short film, chef profile videos, still photography, and a limited-edition printed book, all capturing the artistry, storytelling, and spirit of Krug in a way that transcended traditional brand content.