St. Agrestis – “The Party Is In YOU”

St. Agrestis wanted to make some noise for Dry January without sounding like a buzzkill.

Enter: The Party Is In You, a delightfully unhinged campaign for their best-selling Phony Negroni, complete with charm, wit, and just enough weird to keep it interesting.

From kickoff to delivery in just 6 weeks, we cranked out 65+ assets across organic and paid—proving that you don’t need booze to bring the buzz.

The result? Their biggest Q1 ever, with sales up 350% over the previous year.