Firestone Walker

FIRESTONE WALKER | “30 Years of Blood, Sweat and BEERS”

For Firestone Walker’s 30th anniversary, Now Boarding was initially brought on to make a recap video. We refused. No founder interviews, no self congratulatory fluff.

Instead (and for the exact same budget), we pitched a global campaign comprised of stills & video that honored the founders’ story while making the message bigger than them, speaking to the grit, passion, and pursuit in all of us.

The result? An elevated campaign that blossomed from ‘a recap video’ to 360 paid-media campaign. Stronger engagement, broader reach, increased positive sentiment AND a spike in the flagship DBA sales. Congrats on 30 years FW, here’s to 30 more.